ROLLD – VIETNAMESE STREET FOOD
IDENTITY DESIGN, PACKAGING DESIGN, INTERIOR CONCEPT DESIGN, MARKETING COLLATERAL, SIGNAGE, BRAND BIBLE
Rolld is the largest Vietnamese quick service restaurant (QSR) franchise in Australia, but everything they do still comes from the heart. Our role was to help them realise their vision of a street food-inspired experience based on homemade values.
We collaborated with architects Faculty Design to create an immersive customer experience that permeates every touch point. Throughout their logo, marketing collateral, interior, packaging, POS, signage and in-store experience resides a polished Vietnamese food experience that’s big on little details.